Variable Data Printing The buzzword used by the printing industry to describe the way digital presses handle new information for each page. Each page can contain different, names, places, colors, anything you program into the database can be changed. Also known as personalized printing or 1:1 printing.

Varnish A thin, protective coating applied to a printed sheet for protection or appearance.

Vehicle In printing inks, the fluid component that is used as a carrier for the pigment.

Vellum finish A toothy finish that is relatively absorbent for fast ink penetration.

Verso The left hand page of a book.

Vignette An illustration in which the background or image fades gradually away until it disappears by blending into areas of the unprinted paper.

Viscosity A broad term encompassing the properties of tack and flow.